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Visual design management and new scenery for the new brand identity

Visual merchandising actions and solutions are integrated with the retail design to valorize the new identity of the historical Italian brand in a contemporary vision and to improve performance of the stores with new visual codes .

Working with marketing & communication department and the technical and operating sections, the advisory project creates new in-stores dynamics and continuous scenery to suggest customers with seasonal messages following the commercial calendar.





















Drawings


News



Contact

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